1. Job Purpose
To support the Company's business growth by assisting in the implementation of marketing, digital marketing and corporate communication activities that generate business leads, promote the Company's leasing products, strengthen brand visibility and contribute to agreed sales targets.
2. Key Responsibilities
2.1 Marketing Planning and Market Intelligence
• Support the preparation of the annual marketing plan and quarterly implementation schedules.
• Collect market information on customer needs, competitor products and pricing, and opportunities in target sectors.
• Assist in identifying new business opportunities and target customer segments.
2.2 Lead Generation and Sales Support
• Generate business leads through campaigns, events, referrals and digital channels, and pass them to the Lease Officers for follow-up.
• Maintain an up-to-date database of leads and customer engagements and track their progress.
• Support the business team in achieving agreed sales targets through product promotion and customer follow-up.
2.3 Digital Marketing and Brand Visibility
• Update and maintain the Company's website and social media platforms, keeping content current, accurate and consistent with the brand.
• Prepare and publish approved marketing content and assist in running online promotional campaigns.
• Monitor digital engagement and campaign performance and report the results.
2.4 Corporate Communication and Brand Management
• Assist in preparing and updating the company profile, brochures, product sheets and other promotional materials.
• Assist in preparing internal and external communication, including media releases and customer notices, for approval before release.
• Check that marketing materials follow the Company's brand guidelines and Bank of Tanzania consumer protection requirements on product disclosure and advertising before submitting them for approval.
• Support public relations and stakeholder engagement activities.
2.5 Campaigns and Events
• Assist in organizing exhibitions, trade fairs, promotional activities and customer engagement events.
• Gather feedback and data on each campaign and event to support evaluation of its results.
2.6 Budget Monitoring and Reporting
• Provide input for the annual marketing budget and track marketing expenditure against the approved budget.
• Prepare monthly and quarterly marketing activity and expenditure reports for review.
2.7 Other Duties
This job description is not exhaustive. The jobholder may be required to perform other related duties consistent with the nature and level of the position, as may be required from time to time.
3. Key Relationships
• Internal: Supervisor, Lease Officers and the Business team, Credit, Finance and Administration, and Management.
• External: Customers and prospective lessees, equipment suppliers and dealers, media and advertising agencies, event organizers and industry partners.